Choosing the Right Agent
Some tips to help you find the RIGHT agent.
When the time comes to sell your home, how do you choose which Estate Agent to appoint?
You have a tremendous choice of agents and on the surface, most appear to do more or less the same thing. However, there is far more to selling than simply finding a buyer and it is critical that when the time comes, you choose the right agent for you, your property and your situation.
A good starting point is to find an agent who clearly understands the stresses involved in moving and who accepts that you are likely to want to sell your home with minimal stress, within a convenient timescale and for the most attractive figure the current market will pay.
Many agents make unrealistic claims and rash promises, so with this in mind please find below some very good reasons to choose us as your Estate Agent.
Reasons to choose Clear Properties
- Free no obligation valuation
- Property Portals - Extensive website marketing on the major web portals such as OntheMarket and Rightmove.
- Outstanding customer service
- Extensive local knowledge
- Accompanied viewing service
- Property Magazine (published every 6 weeks)
- Floorplans - Professional, quality property brochures with detailed floor plans
- Members of The Property Ombudsman scheme
- Members of The Guild of Property Professionals with a National network of over 700 associated offices
- Professional, friendly and helpful staff
- After-Sales Service - Sales Support throughout the entire sales process
- Regular marketing reviews & updates
- Viewing feedback and progress reports
- Totally independent Estate Agents
- Residentual lettings department
- QR Codes (Quick Response Codes)
- Personal Recommendation
- Financial Advice
Valuation (Free no obligation valuation)
Beware! It is well known that some agents deliberately over value your home to impress you in order to secure your instruction, so don’t fall into the trap of simply choosing the agent with the highest valuation. An inflated price attracts the wrong buyers to your property, and the right buyers never see it, resulting in the property going stale on the market. This often leads to the property falling below its true market value.
The issue of a correct valuation is paramount. It is critical that you appoint an agent who not only has a track record of successful sales in the area (not just properties on the market), but also has a thorough working knowledge of current buyer activity, and who can interpret prevailing market trends to your advantage.
Property Portals (Extensive website marketing on all major web portals)
Over 90% of buyers use the internet when looking for a property, so you need to be sure that your property is found quickly and promoted effectively.
You need an agent that has a great website and advertises on the main property portals. This is how buyers are directed to your property when they search online using the search engines such as Google, Ask Jeeves, Excite or Yahoo.
The top market-leading property websites are Rightmove.co.uk and OntheMarket.com. Good agents list their clients’ property on one of these, but not every agent lists on all. If you want maximum coverage, leading to more buyers and the chance to achieve the very highest price for your home, then you really should use an agent who subscribes to all of these major portals.
Not only is Clear Properties on all of these sites, but also many more.
Outstanding Customer Service
We pride ourselves in offering outstanding customer service – so much so that when a selection of our clients was asked by The Property Ombudsman what they thought of us, they gave us a 100% recommendation! Click here for their report http://www.referenceline.com/tpos/search.asp
Buyers overwhelmingly prefer to work with local experts, whom they regard as “in the know”, so choose a well-established local agent, and preferably one that has the backing of a national support network such as The Guild of Property Professionals and who are members of The Property Ombudsman scheme.
Does the agent accompany all viewings?
What about evenings and weekends?
Clear Properties policy is to accompany buyers around a property wherever possible, and provide prompt and constructive feedback to you.
It is incredible that so few estate agents provide accompanied viewings. Apart from the obvious security issues, only when agents accompany buyers around a property can they probe, listen and understand what the buyer really wants.
We at Clear Properties do and it helps us to develop a picture of all the buyers’ preferences. Accompanied viewings tend to have a much higher viewing/sale ratio.
Membership of The Guild of Property Professionals allows us to produce a high quality, glossy magazine containing all our properties. This magazine is published every 6 weeks and provides readers with useful information on different aspects of the property market as well as our own properties. On our website we have an electronic version with page turning software which presents all our properties in the best possible light. This is just another example of our commitment to the very latest in marketing.
Clear Properties provide detailed and well presented floor plans on their particulars. They are far more helpful and accurate than the flowery descriptions some agents still use. Furthermore, feedback over the years has shown to us that buyers find them invaluable.
Floor plans improve the quality of viewings because they weed out clearly unsuitable purchasers and can motivate those who might otherwise not have viewed your property.
The Property Ombudsman Scheme
Agents who wish to demonstrate their commitment to consumer protection will be members of the Property Ombudsman scheme, which has a rigorous Code of Practice.
The Property Ombudsman is independent and impartial and can listen to any complaint and award binding financial compensation without the expense and hassle of having to go through the courts. The sale of your property is too important to entrust to just anyone. So we recommend you choose an agent who is a member of the Property Ombudsman scheme.
Guild of Professional Estate Agents
A National Network
The Guild of Property Professionals is a National Network of over 600 carefully selected Independent Estate Agents working together to ensure a 'best in class' service to the public. As active Agents of the Network, the Guilds members pride themselves on building loyal, reputable and professional local businesses that depend greatly on the quality of service they provide to their clients.
Informed and Interested
Guild Members are experts in their local area and work hard to ensure that their clients are treated with the care and respect they deserve during what can be a very stressful time. Guild Members understand the importance of selling your property to the right buyers, for the right price, in the shortest period of time.
The Guild of Property Professionals ensures that it’s members and their staff are regularly trained and fully qualified in Estate Agency practice and customer service, under The Guild Associate Scheme.
Trust and Confidence
Guild Members adhere to The Guild's strict Code of Conduct and are covered by Professional Indemnity of up to £1M. The Guild of Property Professionals ensures that all Members are either members of The Property Ombudsman Scheme or The Royal Institution of Chartered Surveyors (RICS).
You could achieve a far better result buying or selling your home through a Member of The Guild!
Professional, friendly and helpful staff
We pride ourselves on our friendly approach to anyone who contacts us. Being helpful and professional costs nothing and we believe it is only right that we treat people how we ourselves would expect to be treated.
Our staff undergoes regular training, and through The Guild of Property Professionals Associate Scheme, has undertaken examinations in all aspects of Estate Agency. This thorough understanding of the business gives all our clients and buyers peace of mind when choosing Clear Properties as their chosen agent.
Some agents think the sale is done when a buyer is found, and some sales negotiators are incentivised to arrange sales, but not necessarily to see them through to completion.
At Clear Properties, we only get paid when your property completes, so our only target is to get to completion as quickly and as hassle free as possible.
Regular marketing reviews/updates
As one of our clients, you will be given regular updates on how your property is performing. This will also include the latest statistics from Rightmove.
You are also free to contact us at any time to discuss the progress of your property sale.
Viewing feedback and progress reports
Too many agencies only communicate good news! That’s easy! Good agents are in frequent contact with their clients and have the integrity to advise if anything needs to be done to improve your chances of a sale.
Totally Independent Estate Agent
It pays to choose an Estate Agent that is owned and run by property professionals who are interested in your sale – after all if they don’t sell properties, their business is at risk. Branches of agencies where everyone is an employee may not necessarily be as motivated to go the extra mile.
Could you get hold of a Director if you needed to?
Our Directors have extensive experience both working within the industry as Estate Agents themselves and, in the past working with Estate Agencies across the whole of the North of England on behalf of major Plc companies. Their role was to help Estate Agency principals run their businesses, conduct staff sales training and even help new Estate Agencies start up. Their experience of the industry as a whole is likely to be far superior to the average valuer or branch manager from another agency.
Residential Lettings Department
When you are choosing a selling agent, do make sure you choose one who also does lettings. Letting agents have long-term buy-to-let property investors permanently on their books who buy regularly. They know the agent, and they make quick decisions and reliable offers. They prefer to buy through an agency that does lettings as it is easy for them to let out their new investment. Also, many tenants also register to buy.
Good letting agents build strong relationships with their tenants and are in a good position to help them buy one of their own selling clients’ properties. It also means that should you decide to rent your property out instead of selling it, then the same agent can handle both – whichever comes along first!
QR Codes (Quick Response Codes)
Quick Response codes, or QR codes for short, are just like the barcodes that you see on products in your local supermarket, but are square in shape and much more powerful.
Unlike standard barcodes, they can store information like website addresses, and can be scanned by customers with smart phone’s, taking them straight through to the relevant page on our website.
Here at Clear Properties we always aim to be at the forefront of technology and we are now promoting the use of QR codes in our advertising and shop window displays, allowing customers to instantly access specific property information 24/7 from their smart phone. This is just another example of how we are always trying new ways to market and promote our properties.
Ask friends, relatives and colleagues to let you know which agent has offered them the best service. Recommendations are always an effective way of finding a good agent.
Ultimately, you are best served by choosing a locally based agent who holds values similar to your own. One who has time to listen, understands your needs and concerns, can offer real straight-talking advice, and one who takes pride in their integrity, combined with a passion for results.
Needless to say, Clear Properties not only fulfils these requirements, but also goes beyond many of the recommendations outlined here. You owe it to yourself to make the right choice. So when the time comes to sell, choose wisely.
If an agent is not enthusiastic about your property – don’t instruct them. A positive approach to selling your home is essential if buyers are to be inspired into buying your home.
Contacting the right mortgage adviser is crucial during the house buying stage. Clear Properties have excellent relationships with a number of mortgage advisers from both the independent and building society sectors. It is advisable to talk to us before contacting anyone, so that we can guide you in the right direction dependent upon your requirements.
We work closely with our partner agent, who is the largest independent removal company in the UK. What makes them different is their outstanding customer service, local knowledge and geography of the local area. Let us take the hassle out of moving….and place you in a safe pair of hands. For a free no obligation quote, just complete the below form or call us on 0113 261 3000
Many people think that once they have sold or found their property, the hard work has been done – this could not be further from the truth.
The solicitor/conveyancer they choose to conduct the sales or purchase transaction can in some cases make or break what should be a straightforward process.
It is therefore of paramount importance that whichever company you choose to carry out your conveyancing has a good track record and is both efficient and good value for money.
“It is often the case that solicitors and Estate Agents don’t always see eye to eye and therefore it is vitally important that the solicitor you choose has a very good working relationship with your agent. We at Clear Properties have excellent relationships with a number of high quality solicitors and conveyancers throughout the Leeds area who match our high standards of customer care and efficiency.”
We are able to offer a free no obligation conveyancing quotation, specifically tailored to your requirements, so please feel free to contact us on 0113 2613000 or pop in to our office.